Making IP law less intellectual and more accessible.
Girl Friday IP is a boutique intellectual property service firm with big capabilities. The principal of the firm, Fi Nguyen, is a creative powerhouse with a talent for translating legalese into practical advice—and a signature style of communicating that demolishes the stereotype of the legal profession. When she came to us with a clear brief for a new digital experience reflecting the growth of her brand and company, we leapt at the opportunity to collaborate. With an exacting eye for design, she was the perfect partner for us in terms of ethos, spirit, and aesthetic sensibility.
The refreshed website was the result of a thousand small decisions and every choice was made to ensure the end product is of a quality and calibre that befitted the attitude of the brand. Tantalisingly close to a design firm's digital presence, the new website bucks tradition and reinforces Girl Friday IP as force for change and an invaluable partner for innovators seeking to protect their creations.